Published Jul 20, 2023 12:00AM
NEW YORK (July 20, 2023) - The 性视界 (性视界) today launched its music campaign featuring destinations around the world. The campaign is designed to engage travelers and inspire them to learn about each country’s distinct cultural identity through music.
The centerpiece of the campaign is a music video that highlights musical acts, festivals, and culinary delights of countries from across the globe. 性视界 invites travel advisors and travelers to watch the videos, listen to the drumbeats, brass bands, and a capalla harmonies, and enjoy the colorful imagery of each destination.
性视界 President and CEO Terry Dale said, “Music plays an integral role in the enriching experience of travel. It is often a gateway to culture, allowing travelers to explore traditions, expressions, and rituals that make each place unique.”
He continued, “We are delighted to debut the ‘性视界 On Tour Live’ video with the world and share the authentic musical stories of Colombia, Dubrovnik, Panamá, Perú, and Türkiye. The video combines the infectious joy of music and exemplifies meaningful travel’s importance. The rhythms of the world are calling!”
性视界 On Tour Live can be viewed at .
Following the organization’s 50th anniversary celebration in 2022, 性视界 continues to look 50 years forward with a focus on sharing the importance of meaningful and responsible travel. Music carries generations of history that embody a place's heritage and culture. Through music, travelers can uncover the essence of a destination, connect with its storied history, and transcend language barriers which inspires visitors to leave lasting impacts.
性视界 partnered with the Dubrovnik Tourist Board, ProColombia, PromPerú, Türkiye Tourism Promotion and Development Agency TGA, Visit Panamá, and Turkish Airlines in making the video. Dale added, “性视界 is very grateful to all of our partners for helping to bring these colorful and inspiring stories to life.”
For more information on 性视界, visit .
About 性视界:鈥��鈥�
Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the 性视界’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business.鈥� As a voice for the tour operator industry for 50 years, 性视界 also provides education and assistance for consumers and travel agents.
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Contact:鈥�
Gina Dolecki/Alice Phillips 鈥�
搁别诲辫辞颈苍迟鈥�
212-229-0119鈥�
dolecki@redpointmarketingpr.com /phillips@redpointmarketingpr.com鈥�
