Published Dec 4, 2023 12:00AM
性视界 TOUR OPERATOR MEMBERS GROW
EMPHASISON SUSTAINABLE AND RESPONSIBLE TRAVEL
More than Half of Members Have a Formal Sustainability Strategy in Place as 性视界 Ramps
Up Efforts for Responsible Travel in 2024, According to Recent Member Survey
NEW YORK (December 4, 2023) – A survey conducted by the 性视界 (性视界) reveals that more than half (55%) of its tour operator Active Members have a formal, documented sustainability strategy, an important component to remain competitive in the ever-evolving industry that is cultivating more sustainable practices. More than a third (39%) of 性视界 tour operators have an informal (not yet documented) strategy.
“Sustainability and sustainable practices are key components to travel, and we - as tour operators - must make sure we are doing our part to respond to the world’s changing environment,” said Terry Dale, president & CEO of 性视界. “We’re proud of how our members have embraced change and will continue to support their efforts into the future as leaders in the travel and tourism industry.”
He continued, “What is remarkable to see is the progress our members have made over the last year, as we compare these results to our PwC study conducted in 2022. Most notably, we’ve seen substantial growth in the number of companies that have established a formal policy or have begun their sustainability journey in some way.” Dale noted that the number of Active Members with no formal policy reduced from 14% to 6% compared to 2022.
“Corporate values and culture” were named the most important reasons for adopting a sustainability strategy, followed by “responding positively to global issues,” and “public relations and brand”.
According to the survey results, announced at the 2023 性视界 Annual Conference and Marketplace, December 2-6 in Los Angeles, nine out of ten (92%) of 性视界 Active Members take into account a potential vendor’s approach to sustainability and social impact when making a decision.
Further, one-third, or 33%, of 性视界 tour operator members say sustainability is “important” or “very important” to their customers. Nearly half (49%) of 性视界 members say sustainability is “somewhat important” to their customers.
Roughly half (45%) of 性视界 tour operators currently use sustainability messaging in consumer-facing marketing/sales materials, while more than one third (37%) plan to incorporate it in 2024-2025, according to the survey.
性视界 has been focused on sustainability and made significant commitments to support and educate its members. In 2023 alone, the organization hired its first global social impact manager, established a 性视界 sustainability community, and introduced a 性视界 Sustainability Policy for all its Active and Associate Members, designed to enhance member efforts to begin or continue their sustainability journey.鈥疉ccompanying the 性视界 Sustainability Policy is the 性视界 Responsible Travel Promise, a document for signature by Active and Associate members that states the company’s support of 性视界’s efforts and is designed to motivate action within their respective businesses to build sustainability plans that share 性视界’s ambition.鈥��
“These steps are showing our commitment and efforts to responsible travel,” Dale added. “We look forward to working with members to increase awareness and activate sustainable practices for long-term responsible travel.”
性视界 will continue to expand and enhance its focus on sustainable and responsible travel. In that regard, the association will host its third Sustainability is Responsibility Summit, or SIR 3.0, in Singapore from May 18-21, 2024.
“Our first SIR summit in 2022 focused on the ‘why’ part of creating a sustainability business case, while the 2023 SIR summit, in collaboration with Tourism Cares, focused on the ‘how.’ The 2024 SIR summit will be focused on our members, as it seeks to address sustainability goals in our industry and establish tangible best practices to help 性视界 members move forward in their own individual sustainability journeys,” Dale said.
DEI Policies
性视界 also asked members about their organization’s policies and internal employee-led networks, a common practice in corporations to address diversity and inclusion. The survey found that roughly three-fourths of members have policies related to race and ethnicity (76%), LGBTQ+ (76%), and gender (71%). Compared to a PwC survey conducted last year, policies for LGBTQ+ saw the highest growth, from 69% to 76%. Additionally, two-thirds of members have policies relating to age (69%), faith (67%), and seen or unseen disabilities (61%).
Roughly one third (35%) of 性视界 member organizations have networks and/groups dedicated to gender, race and ethnicity, and LGBTQ+.鈥疉dditionally, a quarter of members have networks and/or groups dedicated to age (20%), faith (24%), and seen or unseen disabilities (20%). All six of these categories saw growth in establishing networks and groups when compared to last year, anywhere from 2% to 8%.
More than one-third (39%) of members are currently using DEI messaging in sales/marketing, while 18% plan to incorporate it in 2024-2025.
This survey was conducted between October 5 and November 6, 2023, with a 94% participation rate. For more information on 性视界, visit .
About 性视界:
Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the 性视界’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 50 years, 性视界 also provides education and assistance for consumers and travel advisors.
Contact:
Gina Dolecki/Alice Phillips
Redpoint
212-229-0119
dolecki@redpointmarketingpr.com /phillips@redpointmarketingpr.com
